Reading this posting on AccountingWeb got me thinking about this unrelated piece at CPA Trendlines and what the future holds for the “Client Testimonial” – as used in the marketing materials of professional service firms, particularly on their websites. I think testimonials don’t work and are open to abuse in many ways, as the comments [...]
I recently participated in a discussion on AccountingWeb where I questioned the value of including detailed technical and tax resources on accountants’ websites. My long-held view is that such resources are a waste of money. If I were a client, I would want to pick up the phone and get the answers I need. I [...]
Looks like users who have previously signed-up to play with Xero on a free trial will have received this email this morning. Clearly, the marketing ploy is to prompt fence-sitters to make the switch before the start of their new financial year, which for most businesses begins 1st April.
