Archive | In Practice RSS feed for this section

27 July 2010 0 Comments

Client testimonials don’t work anymore

Client testimonials don’t work anymore

Reading this posting on AccountingWeb got me thinking about this unrelated piece at CPA Trendlines and what the future holds for the “Client Testimonial” – as used in the marketing materials of professional service firms, particularly on their websites. I think testimonials don’t work and are open to abuse in many ways, as the comments [...]

13 May 2010 Comments Off

Accountants websites – are they working?

Accountants websites – are they working?

I recently participated in a discussion on AccountingWeb where I questioned the value of including detailed technical and tax resources on accountants’ websites.  My long-held view is that such resources are a waste of money.  If I were a client, I would want to pick up the phone and get the answers I need.  I [...]

22 April 2010 3 Comments

New tools are for new services

New tools are for new services

I have just spent 10 minutes writing a comment to this posting over on Accounting Web, then thought that it would be better to set out my thoughts here. There is a fundamental misunderstanding in the Accounting Web discussion, when contributors state (rightly to some extent) that transactions cannot be keyed into the online accounting [...]

31 March 2010 1 Comment

Have IRIS finally started to innovate?

Have IRIS finally started to innovate?

Yesterday we learned that IRIS has invested in SaaS accountancy software supplier FreeAgent, the financial details are undisclosed.  This news was something of a surprise to me and, since the benefits to FreeAgent seem very clear, got me to thinking what’s in this for IRIS?

Tags: , , ,