Xero is free – for a short while
Looks like users who have previously signed-up to play with Xero on a free trial will have received this email this morning. Clearly, the marketing ploy is to prompt fence-sitters to make the switch before the start of their new financial year, which for most businesses begins 1st April.
The offer has 43 days to run, so represents a saving of about £26 for a business using Xero’s “Medium” plan. Is this enough of an incentive? Personally, I am not convinced but it is a clever way of getting into the inboxes of prospects without looking spammy.
I’d like to see it available to accountants so we can say to clients “Try it until the end of March for free”. Post January 31st is a good time for us to be proactive.
Hi Stuart, yes I agree. Maybe Xero missed a trick there.